- Flyering
Needless to say, our company honors its flyering namesake.
We operate several flyering campaigns per week, predominantly aimed towards music events;
An average week will often run the gamut between a 20,000 capacity show at the O2 Arena, to the most fledgling of clubs that holds just 100.
The service we offer is inherently tailored to the needs of the client, and our staff are flexible to distribute the given material before, during, and after the event if needs be.
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- Data Collection
Often paired with flyering, we customarily dispatch two or three staff members to cover a chosen concert or event and collect a quota of email addresses.
We are well aware that in these instances, arriving early is key; mailing lists can become quite a burden when wading through the crowds inside.
Armed with clipboards of mailing lists, our team always beat the doors, and thus can set about accruing emails of queueing attendees as a means of stemming the anticipation for the concert.
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- Guerilla
Occasionally, we will employ a more expansive approach in order to cater for the needs of a particular campaign.
Our goal here is to invoke a viral marketing scheme by way of actively courting a certain demographic or clientele.Once established, we set about - usually over the course of a weekend - infiltrating a borough or district with Clings (a type of non-adhesive poster) where they will have the optimum influence on a potential audience.
For example, DJ Shadow clings were strategically placed around East London last summer, over the course of three weekends, and stirred heaps of intrigue among trendy crowds with each weekend unveiling a fresh yet equally mysterious teaser for his upcoming album - ironically titled The Less You Know, The Better..
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- Shop Drops
A shop-drop campaign revolves around marrying the appeal of a certain artist to the demographic that is identifiably most receptive to their work.
With this in mind, our staff will patrol a network of shops that reflect and nourish the work of said artist or release.
We keep a log of all the establishments that consent to the drop-off (including names and contact details of all establishments) in order to present you with a meticulous journal of the trajectory of the campaign.
Shop Drops are documented thoroughly by a swift feedback from the staff members, which are subsequently checked by us here in the office. The greatest asset we offer is honesty, and we always pledge to deliver the truth, irrespective of the outcome of the job.
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The Big Squid Flyering Company